Meet The Team

Our goal is to become the leading name in muscle recovery and injury treatment and prevention. Current products on the market lack innovation and can be out of reach financially for many consumers. We believe that everyone is an athlete. Through our game-changing innovation we can finally make the highest quality tools accessible to everyone at an affordable price.

Matt Hyder

Matt Hyder

Founder & CEO

Matt’s life has been marked by two passions, fitness and entrepreneurship. An Olympic level athlete from a young age, he understands athletes’ needs and the fitness industry as a whole.

Daniel Lawrence

Daniel Lawrence

UK Education Director

Daniel has lectured at Truro College since 2006 and joined RockTape as their Education Director in 2012 where he has organised over 100 taping seminars and developed their education programme.

Paul Coker

Paul Coker

UK Medical Director

Paul is the Medical Director and European FMT Instructor Trainer for our sister company’s RockTape UK and Stick Mobility UK. He also runs a private Physio and run coaching clinic in Cornwall.